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Outsource Safety
Outsource Safety
Website & Marketing
The client
Outsource Safety specialise in making sense of safety with workable and proportionate advice through tailored support packages.
The challenge
Outsource Safety had a good client base but were treading water – we quickly identified that in order to ensure a healthy pipeline in client acquisition Outsource Safety was in need of a elevated visibility of their brand and service offering.
Web Design
Search Engine Optimisation
Paid Advertising
How we helped
The first step in Outsource Safety`s journey was to design and develop a user-friendly B2B website with a modern look and feel for the industry. as with all of our projects we deliver new websites with 1/2 a day training to ensure that the employees feel at easy updating the website – this allows for full control of the website without having to pay for external man-power.
In order to gain traction with the new website we carried out a full SEO audit (on-page & technical) and set to work on ensuring elevated visibility of the Outsource Safety service offering.
To complement the SEO strategy we completed a full funnel PPC strategy which includes Display Ads for brand visibility, Search Ads for targeted customer acquisition as well as remarketing campaigns in order to ensure we stay front and center of any prospects.
The result:
The results exceeded Outsource Safety`s expectations with a YOY increase of 60% leads broken down by channel:
- 57% increase via Organic Search
- 70% increase via Paid Search
- 370% increase via Display Ads